Google's hosted web analytics, which sends your visitors' data to Google in exchange for a free dashboard.
Free — you pay with your visitors' data and a heavy tracking script
It hands visitor data to Google, needs cookie-consent banners under privacy law, and adds page weight. Privacy-first analytics are lighter, cookieless, and self-hostable.
Lightweight, cookieless, privacy-first analytics.
Lightweight, cookieless, privacy-first analytics.
Plausible is a simple, privacy-friendly analytics tool with a tiny script and no cookies, so you usually skip the consent banner. Self-host the open-source Community Edition or use the hosted plan.
Simple, fast, self-hostable web analytics.
Umami is an MIT-licensed, privacy-focused analytics app you host yourself, offering the essential metrics with a light footprint and a clean UI.
The full-featured, self-hosted GA replacement.
Matomo is a mature, GPL-licensed analytics platform that matches most of Google Analytics feature-for-feature while letting you keep 100% of the data on your own server.
Entry last verified 2026-07-04. Licenses and pricing change — spotted something out of date? That's a correction we want.